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4 Steps to Discovering Your Blogging Voice

April 18, 2019

This morning, I was sitting amidst the breakfast dishes and listening to the dogs play (imagine a cacophony of growls, whines & nails on tile….this is my life) and I was thinking about how long it’s taken me to not only find, but be comfortable with my writing “voice.” My style. My brand. That which is unique to me and my Jenna-ness.

Whether or not you notice it, you’re seeing it all the time: it’s a particular style of editing or a unique composition in photos, copy (writing) that is happy and peppy or snarky and fun. It’s knowing who the blogger is without even having to look at the username. Have you ever read someone’s blog post or seen their Instagram post or story and thought I totally need to be friends with this person. Yep. That’s their personality and their uniqueness you’re connecting with.

That, my dear, is branding.

Why do you need branding?
It helps you stand out. It helps drive traffic to your blog. It helps people relate to you and when they genuinely love you for who you are, BOOM! You have an audience. Let’s be serious, we all say we blog for the love of it, AND WE DO. But do you think many of us would continue to blog on the regular if there was no way to make money from it? Doubtful. Let’s face it, traffic and audience are important. I mean, you’re here to make some cash, right?

Let’s look at a few key factors that will help you figure out your own, unique voice. Grab a pen and paper, this may get note-y. (PS see that? I make up words all the time. That’s part of my *ahem* charm(?) and a recognizable part of my online voice)

STEP 1: SHOW US YOUR PERSONALITY

Be the you-iest you that you can be. What words would your friends and family use to describe you? Ask them. Then pick a few that you agree with and make sure your audience gets to see them in action. Are you funny? Are you no-nonsense? Do you love lists?

Don’t dull that sparkle! Write the way you would speak to a friend, because that’s exactly what you’re doing. As a blogger, your audience is your friend. They voluntarily come to your blog and spend their precious time reading your stuff because they enjoy it. When you attempt to write from a voice other than your own, or from a voice you think will sell better, you confuse and throw them off.

Write down 5 words people would use to describe you and besides each one, list a few ways you might be able to showcase that trait.

STEP 2: GIVE US MORE

Make sure to use your unique voice across all platforms. Do you own a travel blog and get really excited about airport bars? I want to see that in your Instagram stories every time you travel! Write an IG post about how you get to the airport several hours early so that you can find the best spot to wait for your plane. Write a blog post on your top 10 favorite airport bars.

Write about things you have a passion for. Your readers can tell when you’re not totally hyped about a topic. Don’t do that to your friends.

STEP 3: DO IT RIGHT

Grammar. Punctuation. These are important. Make sure you’re using correct punctuation so you don’t make us all crazy when you’re writing a really important post but none of us can get behind the actual meaning because every single sentence is a run on and there’s no way for us to distinguish when one sentence ends and another begins its distracting as a reader to not be able to follow along

Get it? GOOD. I’m not talking about being a full-on Grammar Nazi–I’m sure you could find several mistakes in this here post. Make sure you’ve got the basics down when you’re writing, you’ll be able to convey your voice and point much for efficiently.

Drafts. When an idea for a post hits you, by all means write it out! But before you hit that publish button make sure you’ve read and re-read it. Your teachers in school knew what they were doing when they made you turn in 1,000 different drafts before accepting your finished product. Re-read and refine. You’ll be glad you did.

STEP 4: WRITE, READ, WRITE

You’re a blogger, right? Writing is what you do. There is no better way to find your unique voice than to keep at it. Every. Single. Day. Hint: you don’t have to publish everything you write. Not everything will be mind-blowing and that’s OK.

Find bloggers who’s voices you love and read them often. Notice what about their blogging style attracts you to them.

One of my favorite bloggers is Mckenna Bleu because she’s hilarious, sarcastic (relatable) and her pictures are always filled with big spaces and bright pops of color. Her pictures inspire me and her writing always makes me laugh. She is true to herself and consistent with her brand.

“The best way to develop your writer’s voice is to read a lot. And write a lot. There’s really no other way to do it.”

Stephen King

People need to hear what you have to say, the way you say it.

Having a voice for your blog is essential to growing an audience. Growing an audience that is legitimately engaged with your content is essential to creating an online business. Finding your unique voice will set you apart from the millions of other bloggers out there.

Who are some of your favorite bloggers/IGers to follow and what about their voice attracts you to them?





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Filed Under: Blogging Tagged: blogging

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  1. 9 Mistakes You Could be Making with Your Blog says:
    April 25, 2019 at 7:25 pm

    […] I wrote a full post on 4 Steps to Discovering Your Blogging Voice here. […]

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sunnyjennadanielle

Health | Life | Food | Travel | Dogs
➕ a little wine and a lot of sunshine.☀️
💍@whereisox
📍AZ 🌵

Jenna | Healthy Lifestyle
Off topic: weddings. Did y’all know I manage a w Off topic: weddings. Did y’all know I manage a wedding venue? True story. @firehouseeventcenter
⠀⠀
I love supporting and meeting others in the event industry which is why I was so excited to be invited to @simplyelegantaz last weekend for her Boss Babes Brunch. Bloggers and event planning?! It’s a match made in heaven!
⠀⠀
Julie of @simplyelegantaz even sent me home with a gorgeous pair of earrings! Any day spent with my girls @smashinglyashley_ @the.cocco.channel & @mrs.allpinkeverything in a beautiful space is a great day. I even got to meet new friends in @stylingbyerica & @nicoleryanblog and munch on some exquisitely arranged bites by @chef602.
⠀⠀
What a day! I can’t wait to work with @simplyelegantaz in the future. I highly suggest checking her out if you’re planning a wedding or any kind of event!
This is your Monday morning reminder to slow down This is your Monday morning reminder to slow down when you need to.
⠀⠀⠀
So often I find myself focused on an end goal that I forget to pause. To  b r e a t h.
⠀
So here it is: take 3 minutes to close your eyes and take deep breaths.
⠀⠀
Ok, carry on. ♥️
(21+ plz) Saturdays are for brunch and @drinkboman (21+ plz) Saturdays are for brunch and @drinkbomani alcohol-infused cold brew! ☕️ Say whaa? #sponsored
⠀⠀
I just filmed myself trying this magical elixir for the first time and my thoughts are up in my stories now! 👀@drinkbomani has 0g sugar and is only 110 calories, making it the perfect accompaniment to your weekend brunch spread.
⠀⠀
What do y’all think? Does hard coffee sound like your kind of thing??
#bomani
Happy #NationalDrinkWineDay, loves! I love silly h Happy #NationalDrinkWineDay, loves! I love silly holidays. In fact, I believe the world could use a few more of them with the year we’ve had. 🍷
⠀⠀
Unless it’s a dry Prosecco or rosé, I’m usually a red drinker—I’m all about the Chiantis. So what’s your fav kind of wine?? #weirdholidays
🍺. It’s fun, it’s adult-y, it’s tasty... 🍺. It’s fun, it’s adult-y, it’s tasty... sometimes it’s even necessary! It’s no secret that I love my wine (and whiskey and beer and tequila). Heck, it makes me a nicer person and loosens up my flawless dance moves. 💃🏼
⠀
Living a healthy lifestyle doesn’t mean abstaining from imbibery. You can stay on track with your health goals and still partake every now and then. It doesn’t have to be an all-or-nothing approach. Balance the fun 🥂 with the good 🥗 and try not to go overboard on either end.
⠀⠀
👉🏼What’s your drink of choice? I’m a wine 🍷 or whiskey 🥃 kinda girl.
Saturdays are for brunchin’. 😋 Take me back t Saturdays are for brunchin’. 😋 Take me back to @bluehoundkc at @palomarphx! We recently had way too much fun on a girls weekend in downtown PHX where @smashinglyashley_ and I were incredibly fortunate to be invited to brunch at @bluehoundkc. Y’all. Their avocado toast. 🙌🏼
⠀⠀
Everything we tried was amazing—including the spam and egg sliders. Whaaa? Yep, I ate them and I’m totally sold.😍 If you’re looking for a chic, beautiful spot for brunch, @bluehoundkc cannot be beat. I’ll be back soon to try a bourbon flight!
#hosted #grateful
📸: @whcoles
Never underestimate the power of: •sunshine in a Never underestimate the power of:
•sunshine in a quiet place
•eating fresh veggies
•getting up 1 hour earlier than you normally do
•writing down your goals
•moving your body at least 3x/week
⠀⠀⠀
They’re little things, really. But taking the moments to do small things for yourself can ultimately create a healthier version of you (mentally & physically). Happy Thursday, friends.
The Monday after the Super Bowl is known to be the The Monday after the Super Bowl is known to be the biggest day of the year for skipping work. It’s been estimated that today costs American employers over $3 BILLION every year. Whoa.
⠀⠀
Regardless if you’re calling out or dragging yourself into work today, or even if you're just moving a little slower than normal, I know you’re going to make something of today.
⠀⠀⠀
You’re stronger than any hangover. You’re ready to start this week fresh! Pour yourself another cup of coffee and dab some extra concealer under those eyes. Let’s make this week the best 2021 has seen!
I’ve been learning to savor the quiet times and I’ve been learning to savor the quiet times and embrace the stillness in the moments. I’m one of those people that has trouble slowing down. What about you?
⠀⠀
I am learning patience in the painfully slow moments. I am learning that my to do list will survive without my persistent attention. I am realizing that I am constantly learning.
⠀⠀
Do you ever struggle with feeling guilty for slowing down?
I need a dose of Vitamin D. ☀️ A couple years I need a dose of Vitamin D. ☀️ A couple years ago, my Vitamin D levels tanked. I was dizzy, fatigued and it felt like my skin was vibrating. 🤯
⠀⠀
Did you know Vitamin D was that important?
⠀
I’m happiest in the sunshine (preferrably on a beach, mountain or some other beautiful vista) and it’s no wonder my husband calls me solar powered. Anytime I’m feeling stressed (like lately), I know I need to reconnect with the outdoors.
⠀⠀
I’m planning an entire day in the sunshine soon, who’s with me?!
Follow on Instagram

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sunnyjennadanielle

Health | Life | Food | Travel | Dogs
➕ a little wine and a lot of sunshine.☀️
💍@whereisox
📍AZ 🌵

Jenna | Healthy Lifestyle
Off topic: weddings. Did y’all know I manage a w Off topic: weddings. Did y’all know I manage a wedding venue? True story. @firehouseeventcenter
⠀⠀
I love supporting and meeting others in the event industry which is why I was so excited to be invited to @simplyelegantaz last weekend for her Boss Babes Brunch. Bloggers and event planning?! It’s a match made in heaven!
⠀⠀
Julie of @simplyelegantaz even sent me home with a gorgeous pair of earrings! Any day spent with my girls @smashinglyashley_ @the.cocco.channel & @mrs.allpinkeverything in a beautiful space is a great day. I even got to meet new friends in @stylingbyerica & @nicoleryanblog and munch on some exquisitely arranged bites by @chef602.
⠀⠀
What a day! I can’t wait to work with @simplyelegantaz in the future. I highly suggest checking her out if you’re planning a wedding or any kind of event!
This is your Monday morning reminder to slow down This is your Monday morning reminder to slow down when you need to.
⠀⠀⠀
So often I find myself focused on an end goal that I forget to pause. To  b r e a t h.
⠀
So here it is: take 3 minutes to close your eyes and take deep breaths.
⠀⠀
Ok, carry on. ♥️
(21+ plz) Saturdays are for brunch and @drinkboman (21+ plz) Saturdays are for brunch and @drinkbomani alcohol-infused cold brew! ☕️ Say whaa? #sponsored
⠀⠀
I just filmed myself trying this magical elixir for the first time and my thoughts are up in my stories now! 👀@drinkbomani has 0g sugar and is only 110 calories, making it the perfect accompaniment to your weekend brunch spread.
⠀⠀
What do y’all think? Does hard coffee sound like your kind of thing??
#bomani
Happy #NationalDrinkWineDay, loves! I love silly h Happy #NationalDrinkWineDay, loves! I love silly holidays. In fact, I believe the world could use a few more of them with the year we’ve had. 🍷
⠀⠀
Unless it’s a dry Prosecco or rosé, I’m usually a red drinker—I’m all about the Chiantis. So what’s your fav kind of wine?? #weirdholidays
🍺. It’s fun, it’s adult-y, it’s tasty... 🍺. It’s fun, it’s adult-y, it’s tasty... sometimes it’s even necessary! It’s no secret that I love my wine (and whiskey and beer and tequila). Heck, it makes me a nicer person and loosens up my flawless dance moves. 💃🏼
⠀
Living a healthy lifestyle doesn’t mean abstaining from imbibery. You can stay on track with your health goals and still partake every now and then. It doesn’t have to be an all-or-nothing approach. Balance the fun 🥂 with the good 🥗 and try not to go overboard on either end.
⠀⠀
👉🏼What’s your drink of choice? I’m a wine 🍷 or whiskey 🥃 kinda girl.
Saturdays are for brunchin’. 😋 Take me back t Saturdays are for brunchin’. 😋 Take me back to @bluehoundkc at @palomarphx! We recently had way too much fun on a girls weekend in downtown PHX where @smashinglyashley_ and I were incredibly fortunate to be invited to brunch at @bluehoundkc. Y’all. Their avocado toast. 🙌🏼
⠀⠀
Everything we tried was amazing—including the spam and egg sliders. Whaaa? Yep, I ate them and I’m totally sold.😍 If you’re looking for a chic, beautiful spot for brunch, @bluehoundkc cannot be beat. I’ll be back soon to try a bourbon flight!
#hosted #grateful
📸: @whcoles
Never underestimate the power of: •sunshine in a Never underestimate the power of:
•sunshine in a quiet place
•eating fresh veggies
•getting up 1 hour earlier than you normally do
•writing down your goals
•moving your body at least 3x/week
⠀⠀⠀
They’re little things, really. But taking the moments to do small things for yourself can ultimately create a healthier version of you (mentally & physically). Happy Thursday, friends.
The Monday after the Super Bowl is known to be the The Monday after the Super Bowl is known to be the biggest day of the year for skipping work. It’s been estimated that today costs American employers over $3 BILLION every year. Whoa.
⠀⠀
Regardless if you’re calling out or dragging yourself into work today, or even if you're just moving a little slower than normal, I know you’re going to make something of today.
⠀⠀⠀
You’re stronger than any hangover. You’re ready to start this week fresh! Pour yourself another cup of coffee and dab some extra concealer under those eyes. Let’s make this week the best 2021 has seen!
I’ve been learning to savor the quiet times and I’ve been learning to savor the quiet times and embrace the stillness in the moments. I’m one of those people that has trouble slowing down. What about you?
⠀⠀
I am learning patience in the painfully slow moments. I am learning that my to do list will survive without my persistent attention. I am realizing that I am constantly learning.
⠀⠀
Do you ever struggle with feeling guilty for slowing down?
I need a dose of Vitamin D. ☀️ A couple years I need a dose of Vitamin D. ☀️ A couple years ago, my Vitamin D levels tanked. I was dizzy, fatigued and it felt like my skin was vibrating. 🤯
⠀⠀
Did you know Vitamin D was that important?
⠀
I’m happiest in the sunshine (preferrably on a beach, mountain or some other beautiful vista) and it’s no wonder my husband calls me solar powered. Anytime I’m feeling stressed (like lately), I know I need to reconnect with the outdoors.
⠀⠀
I’m planning an entire day in the sunshine soon, who’s with me?!
Follow on Instagram

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